Canva enters the $1.7 billion website building space, but can it compete? – Forbes Advisor

Canva, the DIY graphic design platform that makes it easy to create everything from logos to professional presentations for those with no design experience, recently rolled out its latest feature: a website builder. The company that saw a $40 billion valuation last year is now expanding into the $1.7 billion website builder market, competing with heavyweights such as Squarespace and Wix.

Rappler reports that the reason for expanding its product line, according to Canva CEO Melanie Perkins, is to meet demand for more visual content and provide new ways to present information. But does the leading visual design platform that pioneered drag-and-drop graphic design have what it takes to compete in this increasingly saturated market of website builders?

Launching a Free One-Page Canva Website – How much does it cost?

Following the release of Canva Websites, the company is promoting the fact that it offers users the ability to easily – and therefore quickly – create and launch a free one-page website. The web design process on Canva websites follows the same framework as any other Canva project or design. First, select the type of project you’re working on (e.g. website, logo, poster, presentation), choose a pre-made template, and customize it with Canva’s intuitive drag-and-drop editor.

To create a free one-page website with Canva, users will need to either connect a custom domain (eg, yoursite.com) or use a free Canva domain (eg, yoursite.canva.com). Those who need a domain can purchase one from Canva for around $18.99 per year for a top-level domain (i.e. .com extension). Although this price is higher than some domain name registrars, such as GoDaddy or Namecheap, it saves users time by eliminating the need to manually connect their domain.

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Keep in mind that although Canva offers a free forever plan, many users will find that they need a premium subscription to get the design and customization features they are looking for. Premium plans start at $12.99 per month to access additional features such as a large library of premium stock images, 1TB of cloud storage (as opposed to 5GB with the free plan), scheduling social media, design capabilities such as resizing or background removal, and Suite.

Comparatively, paid plans from leading website builders like Squarespace and Wix start at around $16 per month. However, Canva is entering a market with a number of free website builders. While Canva’s premium plans offer a versatile graphic design suite that businesses can use for everything from their website to social media posts and business cards, it currently lacks many features that are commonly available among best website builders.

Canva’s website builder stands out for its simplicity

The newly released website builder is very basic in terms of available options and features. For example, the templates are designed with around five to seven pre-made pages (e.g. home, services, about). While users have design freedom in terms of visuals, it lacks many e-commerce features that are commonly available, such as advanced selling features (i.e. abandoned cart recovery, subscriptions , shipping calculators) and the ability to sell downloadable or online products. courses, make appointments or accept reservations.

In other words, Canva is a well-designed website builder for those who want a visually pleasing informative website. It is not intended for businesses that want to use their website as a sales tool to directly generate more revenue.

Admittedly, its limitations make it one of the most beginner-friendly website builders out there. With pretty much zero frills, there’s almost zero learning curve too. In turn, it’s a solid solution for those who need a basic website with a few pages of information quickly and without time investment. In many cases, this may be a brick-and-mortar business that wants to launch a website providing basic information online, or those who are in the process of building a more comprehensive website and want to quickly build a site in the interval. .

Perfectly illustrate your vision

Additionally, the Canva website builder could be a high-quality resource for those who are in the process of working with a web designer or developer to create a custom website. Since Canva really shines for its beginner-friendly drag-and-drop visual editor, it offers a lot of design freedom that other site builders sometimes lack.

This means that it gives users the ability to easily design site mockups that can be used to convey a vision to web designers. High-quality mockups can save companies money and a lot of development time, as the process is often blocked by design discrepancies that occur when companies struggle to effectively communicate their vision for their site.

Video source: Canva

Whether you’re looking to create a simple, informative website in minutes or illustrate your vision to your development team, Canva is now a resource for it. And while Canva doesn’t currently compete with the best website builders on the market, it’s not designed for that. Instead, the visual design platform carves out its own niche in the market for a unique target audience that is likely to use Canva’s broader set of visual design features and tools.

Virginia C. Taylor