French B2B growth platform raises $50 million

Reveal, a French company that uses B2B systems to grow sales through business-to-business partnerships, has raised $50 million in a Series A funding round, according to a company blog entry by CEO Simon Bouchez.

Bouchez said this round of funding will help propel the company forward as it works to “empower B2B companies to grow revenue from their ecosystem.” The letter also states that the company’s goal is to encourage partnerships between companies because “sharing wins.”

According to the company’s website, their technology allows B2B partners to easily connect their CRM (customer relationship management) software to their ecosystem, allowing them to find all popular accounts and streamline collaboration.

“In a world where referrals are the highest converting channel, converting 21x better than an outbound call, the need to build and leverage a strong partner ecosystem simply cannot be ignored,” Bouchez wrote, adding adds that partnership costs are low compared to using older marketing channels.

Bouchez noted that the company now has a “responsibility” for funding due to the current global climate.

“We don’t see this as an achievement per se, but as a motivation and resource to redouble our mission,” Bouchez wrote. “And we won’t lose sight of it.”

In other news related to B2B partnerships, Skaleet, a FinTech working on core banking platforms, recently announced that it is partnering with Thunes, a cross-border payment provider, to strengthen its ecosystem.

Continue reading: French FinTech Skaleet partners with cross-border payment provider Thunes

In a press release, Skaleet noted that French residents send almost 13 billion euros abroad, according to data from the European Central Bank. The money transfer market has typically been occupied by liquid transactions, although digital remittances have grown in importance.

Skaleet’s services include introducing financial institutions to new banking products, while Thunes works with instant payments and enables businesses to make payments in multiple areas, using multiple currencies.

Thunes’ platform allows gamers to connect globally through a single application programming interface (API) and offers things like peer-to-peer (P2P) money transfers, bulk payments, and commercial payments.

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NEW PYMNTS DATA: THE TRUTH ABOUT BNPL AND STORE CARDS – APRIL 2022

Above: Shoppers who have loyalty cards use them for 87% of all eligible purchases — but that doesn’t mean retailers should launch “buy now, pay later” (BNPL) options at checkout. The Truth About BNPL and Loyalty Cards, a collaboration between PYMNTS and PayPal, surveyed 2,161 consumers to find out why providing both BNPL and Loyalty Cards is key to helping merchants maximize conversion.

Virginia C. Taylor