Airports make money from four distinct areas of concrete: runways, which generate landing fees; concession space, which generates rental fees; roads, which generate land transport costs; and finally garages, which generate parking fees. At some of the largest airports in the United States, parking revenues are almost equal to revenues from landing fees and in some cases can exceed landing fees.
Generate these income (in some cases, over $ 125 million a year) requires moving thousands of vehicles daily, in a fluid lyrical dance that hardly ever stops. Creating efficiency at this scale requires skilled staff and a willingness to assess and deploy technology. If you’re careful with getting in and out of the airport the next time you’re traveling, you’ll likely see some, if not a lot, of these technologies accelerating customers to and from their flights.
If you live near a major toll road that uses RFID vehicle transponders, then you have probably also seen cars approaching the airport entrance gates and the gate goes up immediately, without the need to collect a ticket. They will also come out just as quickly and the entire revenue generation cycle will be completed without a ticket being removed or a window being opened.
Execution license plate cameras (LPR or ANPR) supports rapid remote resolution of lost tickets, among other features, and on exit, recognizes that parking charges have been paid and quickly lifts the door.
Log in before your flight and use a online reservation system means you can scan the reservation barcode on your phone upon entry and exit, and only pay extra if you are past the reservation period. Many online reservation systems are linked to customer loyalty programs, allowing the airport to be more competitive compared to off airport parking.
Using your credit card on entry and exit (CCIO or credit card entry / exit) means you don’t have to worry about finding a misplaced ticket, and this reduces the use of paper consumables for the airport.
Parking guidance systems (PGS) greatly increases the possibility of finding open space quickly, reducing the stress of finding parking in large garages. These systems use a variety of sensors to perform their function, such as radars, (optical) cameras, etc. Today we see these sensing technologies built right into lighting, adding capabilities while reducing infrastructure.
Most of the novelties Payment on foot (POF) The devices have larger screens, which offer a number of capabilities and benefits, both at parking lots and at airports. For airports, parts of these screens may be used for advertising purposes for additional revenue or for other airport information purposes. For parking lots, these displays can show the current local weather or local road conditions. The airport may offer a discount if the 1D barcode of the boarding pass is scanned during payment. Finally, when integrated with a PGS or LPI system, these POF devices can provide a “find my car” function, eliminating the need for a separate “find my car” kiosk.
License plate inventory The systems (LPI) can be used during off-peak periods to provide inventory and location information. Capturing the license plate information can be done with a portable device or mounted on a vehicle, if the number of spaces justifies the additional investment. While LPI does not help find real-time open space like a PGS, it can provide location inputs to a POF, for the “find my car” search function.
There are number of mobile payment options where the customer never needs to pay at a POF or exit terminal, but simply pays from the comfort of their vehicle. Some of these applications are provided by third parties while others are offered by the supplier PARCS. When coupled with LPR, the output is accelerated.
In input and output terminals, pinhole cameras allow customer service agents to see the customer who pressed the intercom button. With the addition of a web camera in front of the customer service representative, real-time face-to-face interaction can take place which has been shown to increase customer satisfaction when dealing with an issue. In addition, the customer service agent can not only see the customer, but also can simultaneously see what the customer sees on the I / O device, so that misunderstandings are reduced and calls shortened. For after-hours support, there is technology that allows the customer support function to move from one site to a centralized location, which provides personalized, third-party support.
As we see an increase in electric vehicles and their associates charging stations, airports have the option of doing nothing and allowing free use of the charging station, or they can connect the charging stations to the revenue control system (PARCS) and either add a charge for the use of the station or provide a parking reduction for the use of the station.
The beauty of these technologies is that they can be added gradually, most of the time directly integrated into the PARKS. This allows the airport to implement new capacities in a deliberate and gradual manner, depending on its budget and operations. Each adds efficiency to the airport and creates an improved customer experience for the parking lot user.
How many will you spot on your next visit to the airport?
With 50 years of experience and having operated under various well-known flags such as Ascom or ACS, Orbility is a world leader in innovative parking management systems. Regardless of the size and scope of your project, we have the expertise to ensure installation is on time and on budget. We provide our solutions to a wide range of customers around the world (airports, shopping centers, airports, municipalities, public and private operators). From the busiest airports and larger hospitals to smaller, more local off-road services, we can tailor the solution for you.