Peloton sued Lululemon in a feud over the cycle maker’s new clothing line

Cari Gundee rides the Peloton exercise bike at her home on April 06, 2020 in San Anselmo, California.

Ezra Shaw | Getty Images

Peloton sued Lululemon after the leggings maker threatened the connected fitness equipment company with legal action earlier this year.

The lawsuit, filed in Manhattan federal court on Wednesday, comes just weeks after Peloton launched a massive marketing blitz behind its own clothing line. The company gradually stopped selling clothing labels on its website, such as Nike and Lululemon, and instead turned to manufacturing its own leggings, sports bras and workout tank tops for women and men. .

Earlier this month, Lululemon’s attorneys sent a note to Peloton saying the company would sue unless Peloton stopped selling its new clothes. The yoga pants manufacturer claimed that the strappy bra, high neck bra, cadent point bra, cadent laser dot bra and cadent laser dot leggings infringed to Lululemon patent designs.

Peloton said, however, that their own merchandise is easy to decipher from Lululemon’s. He also said Lululemon’s clothing designs are too “obvious” to merit patent protection.

“In addition to the many clear and obvious differences in design, Peloton and Lululemon’s brands and logos are also distinctive and well recognized, making confusion between the products virtually impossible,” Peloton said in the lawsuit.

Peloton is asking for a declaration from the court that he has not infringed any patent.

A spokesperson for Lululemon said the retailer had asked Peloton to cease and desist from selling a number of products.

“We will defend our property rights, protect the integrity of our brand and protect our intellectual property,” the spokesperson said in an emailed statement.

Peloton shares rose nearly 6% on Friday, as concerns over a new variant of the coronavirus pushed up stocks which benefited from stay-at-home trends. Lululemon’s stock rose less than 1%.

Virginia C. Taylor