Shopify website builder review – Forbes Advisor

Overall, Shopify is a great option for setting up your online store. However, there are a few more subtle limitations and facts about the platform that you should understand up front.

Site costs may add up

Online store plans range from $ 29 to $ 299 per month and transaction fees range from 0.5% to 2.0%. The bad news is, that might not be where your costs end.

Shopify only offers nine free themes. If you are looking for more style, you can purchase one of the dozens of premium Shopify themes for a one-time payment ranging from $ 160 to $ 180.

You may encounter additional costs by logging into various apps. While Shopify integrates with thousands of apps that can extend your site’s functionality, many come with additional fees. The total bill for maintaining your online store can weigh heavily on you.

Limited customization

When working with an all-in-one site builder like Shopify, you’re giving up some design flexibility you get with self-hosted platforms like WordPress. What you lose in customization, however, is gained in ease of configuration.

Beginners should expect a learning curve

If you’re used to a drag-and-drop editor, or if you’ve never used a website builder, you might encounter a modest learning curve when setting up your Shopify website. Shopify uses a WYSIWYG (what you see is what you get) editor that is dated much like DIY website builders do, but it’s still relatively user-friendly.

Shopify is only So-So for blogs

While you can blog your Shopify website, Shopify isn’t the best website builder for bloggers. Shopify does not provide blog analytics or archiving functionality. In addition, there is no search function reserved for blogs.

This doesn’t mean that you shouldn’t have a blog on your online store; Blogging can increase organic search traffic and help you engage with your customers. But, if your main business is blogging and you plan to sell only a limited number of products, you might want to start a WordPress blog and then use Shopify Lite for the ecommerce functionality.

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Virginia C. Taylor

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