Tallmadge Company Pivots to Create and Market Meltdown Ice Cream Scoop Maker

TALLMADGE, Ohio – For most businesses, mention “meltdown” and it has a negative connotation. But for a Tallmadge company, that’s a good thing.

The brothers behind Square One Engineering, Brock and Brian Steere, generally focus on automobiles and other industrial manufacturing. The automotive machinery business is focused on air induction products, which pay the bills.

But over the past few years, their team has developed a premium product that melts a square piece of ice into a perfect cocktail sphere in under a minute.

Merger – when you first hear it, there are many ways you can think of the collapse, ”said Brock Steere, co-chair. “In sport, it’s a negative connotation. But it’s really quite eye-catching.

The first step in the process of creating the Meltdown Ice Cream Ball Machine is to cut massive sections of copper.

It is also literal.

“As a family, we’ve seen this trend with scoops of ice cream,” Brock said. The company’s innovation teams are still developing apps, he said. A little research revealed that there were few competitors, so they looked to build and market a high-end scoop maker in their store.

They went through more than 100 iterations. Finally, they focused on three versions. It hit the market in the fall of 2020 and social media took off.

Early on, Meltdown caught the attention of actor Dwayne “The Rock” Johnson, who founded the Teremana tequila brand. he posted a video of the ice maker on his Instagram account, who has 275 million subscribers, saying he needed one ASAP for his tequila.

“The great thing, of course, is when The rock set up, he wanted one, and 25 million people saw that post, ”said Brock Steere. “It really got our business. Last year with the holidays, we couldn’t keep up with orders. That’s kind of how we pivoted in there. We wanted to maintain our machining activity during times when our automotive tooling was not as busy.

Square One Engineering, a Tallmadge company, established a premium ice cream scoop maker called Meltdown and is successful in manufacturing and marketing the premium product to consumers.

A 12-foot copper cylinder like this can weigh almost 500 pounds.

Having a wrestler turned action movie actor mention your product isn’t a bad thing. They have created a niche item that creates an experience for home meetings. And the Steeres company makes all the molds, so it’s an Ohio-made product.

“We are very proud of it. It’s made in the USA and… made in Ohio. Ohioans are very loyal consumers, just like they are with their sports teams, ”said Brock Steere.

This is how it works:

Freeze water in a silicone cup, the mold of which contains a large square ice cube. Drop the frozen cube onto the base of the Meltdown. Line up the grooves on the top piece with those on the bottom and let gravity take its course. The top will slowly fall, shaping the cube into a ball. The process takes less than a minute and results in a sphere that is lighter than a billiard ball but of the same size.

Square One Engineering, a Tallmadge company, established a premium ice cream scoop maker called Meltdown and is successful in manufacturing and marketing the premium product to consumers.

The Meltdown product weighs almost 15 pounds.

Here’s the key for those who remember basic chemistry: A sphere keeps cooler temperatures longer than a square because there is less surface area. The less the area is exposed to hot liquid, the slower the melting process.

Want to do another one? Momentarily run the item under hot running water and you are ready for a second drink. Between the conductive metal and its weight, the magic show is perfect for the home bar theater for those who enjoy cold cocktails, cocktails and signature drinks.

“You do it in front of your guests at your house, they see it once, then you can pre-make the scoops of ice cream and you don’t have to keep doing it,” Brock said. “It’s sort of the next phase we’re working on: accessories to easily store scoops of ice cream in your freezer. There is always a next phase that we are working on.

What has enabled the company to envision the future is the state of the industry it serves.

Square One Engineering, a Tallmadge company, established a premium ice cream scoop maker called Meltdown and is successful in manufacturing and marketing the premium product to consumers.

Several sizes of Meltdown are marketed.

“As we got involved in the machinery business, we noticed that it often comes with huge orders and then you go a few months without an order,” Brock said. “So it’s kind of a feast or a famine. We spent about two years finding a product that we could make ourselves in our machinery division. “

The process begins in the large machine shop. 9 to 12 foot rolls of copper are sliced ​​into usable pieces for the top, middle, and base of what will become the Meltdown. A 12 foot copper cylinder can weigh about 480 pounds. Another worker will then place the smaller piece into a machine that will etch into the notches exactly where they are designed to go. On average, it takes three and a half hours to manufacture each unit.

“We are really the only ones that machine copper,” said Brock. “It’s very expensive material; it is very expensive to cut through.

All the cutting and grooving will result in two sizes – mogul and chubby – and three product variations: Mogul is the premium copper version and sells for $ 1,495. The Copper Topper has an aluminum-colored base and costs $ 1,295. And an all-aluminum Chubby version sells for $ 895. Each product weighs nearly 15 pounds, and orders come with three silicone ice cube cups.

Square One Engineering, a Tallmadge company, established a premium ice cream scoop maker called Meltdown and is successful in manufacturing and marketing the premium product to consumers.

The top fits over an ice cube and melts it into a sphere in less than a minute.

The company’s website has a section on cleaning. Aluminum does not tarnish, unlike copper. Some people like the vintage-type tarnish while others want to keep them pristine, the Steere said.

If they had had them in the 1960s, Don Draper and Roger Sterling surely would have had them in their ad agency offices. Businesses can personalize Meltdowns with engraved logos for birthdays and occasions. They were also used for golf tournament prizes, Brock Steere said.

“We’ve found that people really like big chunks of ice – squares or scoops,” he said.

You would think that the restaurant industry would be at the center of the concerns, but it is in fact the individuals. Half a million dollars of the product went to high-end consumers for home bars. A small percentage of bars and restaurants have bought them, but “it’s not a mass production item,” Brock said.

Square One Engineering, a Tallmadge company, established a premium ice cream scoop maker called Meltdown and is successful in manufacturing and marketing the premium product to consumers.

Each order comes with three silicone cups for making ice cream.

“If you’re at home and want to create an experience for your guests… you scoop ice cream right in front of them and make them a drink,” Brock said. And as more people come together with the easing of Covid restrictions, more and more people are seeing the product, he said.

Brian Steere said 15% of the company’s customers for Meltdown purchases are repeat orders.

“We have seen increases over the holidays, Father’s Day,” he said.

The ice cream scoop maker has been out for about a year, but the roots and innovation of the company go back much further.

Square One Engineering, a Tallmadge company, established a premium ice cream scoop maker called Meltdown and is successful in manufacturing and marketing the premium product to consumers.

The result: scoops of ice cream for your drink or cocktail. They stay cooler longer than cubes.

The brothers’ grandfather, Frank, was an innovator and designer who worked for BF Goodrich and dealt with plastics and resins. Frank Steere started Steere Enterprises Inc. in 1949, and his first product was, among other things, an oval-shaped plastic wallet that he helped promote. Square One Engineering still uses the item, branded Meltdown, as a nod to the company’s past and present.

Today, the brothers run the company, which has 250 employees on a five-building campus in the county town of Summit. The family business has rotated “180 degrees” from its industrial orientation to add a personal consumer item, said Brian Steere.

“When you look at our history through the decades, we have diversified. And we are aware that if we are to reach 100, we must continue to be innovative. Not everything is going to hit, but it is an exciting start. “

I am on cleveland.comlife and culture team and cover topics related to food, beer, wine and sport. If you want to see my stories, here is a directory on cleveland.com. Bill Wills from WTAM-1100 and I talk about food and drink usually at 8:20 am on Thursday mornings. And tune in at 7 a.m. on Wednesdays for “Beer with Bona and Much, Much More” with Munch Bishop on 1350-AM The Gambler. Twitter: @ mbona30.

Get a good start on the weekend and Register now for Cleveland.comThe weekly “In the CLE” email newsletter, your essential guide to the best things to do in Greater Cleveland. It’ll arrive in your inbox on Friday morning – an exclusive to-do list, focusing on the best weekend fun. Restaurants, music, movies, the performing arts, family entertainment and more. Click here to subscribe. All cleveland.com newsletters are free.



Source link

Virginia C. Taylor

Leave a Reply

Your email address will not be published. Required fields are marked *