With less than a month to go, the countdown to Black Friday (opens in a new tab) officially started.
As retailers around the world begin their preparations, web hosting (opens in a new tab) and website builder (opens in a new tab) vendors are already finalizing Black Friday and Cyber Monday offers, promotions and discount codes to be won.
Some hosting services go even further by offering discounts throughout November 2022 – so what’s on offer already?
Loading offers for hosting and site creation
Most web hosting providers have opted for price reductions on the most popular services, from shared hosting (opens in a new tab) and managed WordPress hosting (opens in a new tab)to VPS hosting (opens in a new tab) and WooCommerce (opens in a new tab).
While the vast majority of these Black Friday discounts specifically target new customers exclusively, Nexcess has previously stated Tech Radar Pro that existing customers who need additional hosting accounts can take advantage of its offer.
“At Nexcess, we will have Black Friday all month. From November 1, get 75% off Managed WordPress, WooCommerce, and Magento Hosting (opens in a new tab) plans. Valid until November 30,” a company spokesperson said.
Scala Hosting (opens in a new tab) will also be targeting new customers exclusively for Black Friday 2022. With code BFCMTECHR22customers will receive a 50% discount for 12 month terms only, offer valid from October 28, 2022 to December 31, 2022.
Not as long as Scalahosting, but Bluehost (opens in a new tab) will be running its Black Friday deals throughout the month, with customers set to get a 70% discount on its Choice Plus plan starting November 7, 2022 and 75% off its website and online store plans starting November 7, 2022. November 21, 2022. The WordPress hosting provider is also halving the price of its Google Workspace plans.
Web.com (opens in a new tab) also revealed the promotions new customers can expect ahead of Black Friday and Cyber Monday.
“This Black Friday and Cyber Monday, Web.com customers can enjoy great deals on effortless one-stop web solutions. From November 25th to 28th, there will be a 25% promotion on everything the site, a 50% off Web Site Pro, and a $1.99 blog domain deal,” a Web.com spokesperson told us.
“Customers can also expect great deals on Professional Services, including 50% off Pro SEO Support (annual term), Pro Design and Pro Business Directory Setup and 60% off Annual DIY. Customers should also stay tuned for new products coming after the holiday season. »
Somewhere else, Host (opens in a new tab) offers 100 GB of SSD storage, a free domain and free unlimited SSL certificates (opens in a new tab) for $2.49 per month with an additional 10% off with promo code BLACK FRIDAY.
Website builder service Zyro said it plans to have discounts for its Website and Enterprise plans, but that will start later next week.
Tech Radar Pro also spoke with Derek Musso, Director of Public Relations at Namecheap (opens in a new tab) who said: “Looking at what we’ve done over the past few years, I think holiday shoppers can expect to see significant Black Friday and Cyber Monday discounts from Namecheap across a wide range of web-based products and services.”
Ready for the rush?
According to statistics from Moosend (opens in a new tab)2021 has been the most profitable Black Friday and Cyber Monday season for most online businesses.
This year, Future release (opens in a new tab) predicts that Black Friday will bring in $158 billion in sales in the United States alone.
Oren Inditzky, Vice President of Online Stores at Wix (opens in a new tab)believes that with the right balance of traffic generation tools, store optimization, and operational functions, business owners can prepare for a successful Black Friday.
“There are many tools that Wix encourages business owners to use on the platform to help drive traffic, including email marketing that includes coupons and flash sales, an omnichannel approach to increase customer reach via marketplaces and social media, SEO and influencers,” Inditzky noted. .
“Additionally, with flash sales moving the needle sharply with traffic, it’s important to ensure sites can handle increased rush usage and continue to load quickly. Speed is important and Wix has six optimization steps to follow. Another key tool is the use of pre-ordering to anticipate inventory needs and allow business owners to get ahead of your competition. Gift cards are also a great tool to combat inflation and supply chain issues. »
Black Friday and Cyber Monday 2022 will be no exception to the current model which sees both days as an opportunity for web hosting and website builder providers to offer competitive deals in order to win new clients.